FunnelBrain

Source. SimilarWeb monthly visit estimates, fetched through the Apify actor similarweb-scraper, the same actor the Consumer App Index uses, so the two corpora are comparable. Funnel of the Week months pulled: 2026-09. Consumer App Index figures come from its own monthly pull.

Root domains only. Each funnel is mapped to its registrable root domain (quiz.brand.com counts under brand.com). Where a brand runs its advertorial or checkout on a separate domain, that traffic is not included, so advertorial-led funnels are undercounted relative to brand-site funnels.

Rank movement compares this month's rank with the rank the same set of funnels would have had on the previous month's visits. Trend is the change from the first to the last of the 3 months shown; the sparkline draws those months, last month highlighted.

Vertical is a display grouping derived from each funnel's recorded niche; the underlying labels are uneven and a cleanup pass is on the list. Corpus: FOTW = a Funnel of the Week breakdown; CAI-APP = a Consumer App Index app; FOTW + CAI = the same brand in both.

Excluded. Courses, lesson folders and info-product breakdowns with no product domain (31 entries), and 0 funnels whose domain returned no SimilarWeb data.

Estimates, not measurements. SimilarWeb models traffic from panels and ISP data; small sites (under roughly 50k visits) are the least reliable. Use the ranking for order of magnitude and direction, not for exact comparisons between neighbours.